Under-orchestrated.
Not under-resourced.
You hired the marketing manager. You pay the ads agency. You’re subscribed to the analytics tool, the email tool, the scheduler, the wholesale platform. And you’re still the one who opens twelve tabs every morning after doing — then you make the call on instinct, because nothing gives you a straight answer.
The problem was never that you lacked a team.
It’s that no one — and nothing — is running it as one system.
AI executives trained on the fashion industry sit across the whole operation — the agency’s ad spend, the email flows, the wholesale accounts, the catalog — and orchestrate what you’re already paying for. They don’t replace your people; they make the whole thing finally pull in one direction.
The Math
What leaves the account now, against what one owned system gives back.
The agency retainer
Every month, for results you can't fully see.
Watched and run in-house
The retainer, back in your pocket.
The tool stack
Brandboom/JOOR, analytics, schedulers, overlapping apps.
Deleted
Often the build cost in a single year of subscriptions.
Revenue already leaking
Reorders not chased, carts not recovered, ad spend on the wrong audience.
Recovered
One wholesale reorder can cover the system itself.
The hours you can't get back
The nights spent as the integration layer.
Returned to you
A straight answer every morning.
Profitable from month one. Not because it costs less, but because it replaces what costs more.
The Team You Couldn’t Hire
One system.
Hover an executive to see what they run.
Paid Ads
Email & Retention
Wholesale Platform
Merchandising & Trend
Content & Social
Catalog & Data
Ops & CEO Report
Personal Assistant
One system.
Paid Ads
Email & Retention
Wholesale Platform
Merchandising & Trend
Content & Social
Catalog & Data
Ops & CEO Report
Personal Assistant
Tap an executive to see what they run.
How It Works
You can’t fix what you haven’t measured. We start with the diagnosis, then the plan, then the build.
Primary · lower friction
Shopify Health Check
10 items, scored 1–10. No explanation, no fluff — just the brutal number.
The sting that makes a founder go “I got a what?” Instantly shareable.
Deeper read
AI Visibility Score
A deeper read on how ready the brand is for AI search, automation, and the operating system. Routes to the audit and build.
01
Diagnose
The free score gave you a number.
This goes under the hood to show every gap behind it, what each one is costing you, and exactly where the brand stands.
The full picture the score only hinted at.
02
Audit & Plan
A line-by-line read on what's underperforming and what it's quietly costing you, turned into a costed roadmap of exactly what to fix and in what order.
You see the full plan, priced and prioritized, before you commit to a single build.
03
Foundation
Before anything gets built, the groundwork.
We clean and structure your catalog, fix the product data, and repair SEO, GEO, and AI-search visibility so customers and AI engines can find you.
Everything built on top runs on truth, not noise.
04
Build
The full system, built and connected to your tools and data.
Your AI executives, your owned wholesale platform, the dashboard.
Installed, tested, and handed over working.
The team you couldn't hire, running.
05
Run
Ongoing operation and management.
Health checks, a new automation each cycle, and monitoring so a vendor change never silently breaks the brand.
The system keeps improving while you stay in control.
Ways to Work With Us
Every price is right here.
No discovery call to learn what it costs.
No proposal built to upsell you, because I'd rather you decide for yourself than be sold.
SELF-SERVE
The DIY Store Audit Kit
Self-serve · Sidekick-powered
The exact prompts we use to audit a fashion brand, across ten categories, run it yourself with Shopify's built-in AI. Deep enough to find every leak. Most founders run it, see the scope, and decide they would rather have it done for them.
Your $297 credits toward the Done-For-You Store Fix.
$297
SELF-SERVE
The DIY Store Audit Kit
$297
Self-serve · Sidekick-powered
The exact prompts we use to audit a fashion brand, across ten categories, run it yourself with Shopify's built-in AI. Deep enough to find every leak. Most founders run it, see the scope, and decide they would rather have it done for them.
Your $297 credits toward the Done-For-You Store Fix.
THE NO-SYSTEM ENTRY POINT
The Minimum Package
The Shopify Foundation Fix
A full read on where your store is failing, and fixed. Catalog cleanup, data structuring, and the part most founders never connect: how it affects AI searchability and whether customers and AI engines can find you at all.
from $1,500
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
THE NO-SYSTEM ENTRY POINT
The Minimum Package
from $1,500
The Shopify Foundation Fix
A full read on where your store is failing, and fixed. Catalog cleanup, data structuring, and the part most founders never connect: how it affects AI searchability and whether customers and AI engines can find you at all.
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
THE OFFER YOU WANT TO LAND
The Core Package
The System Build
Your full AI executive team, installed. An owned wholesale platform, built, connected, and yours. Not rented, not a subscription. The team you couldn't hire, running.
Priced against: less than a year of most agency retainers, for a system you own outright.
$8,000
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
THE OFFER YOU WANT TO LAND
The Core Package
$8,000
The System Build
Your full AI executive team, installed. An owned wholesale platform, built, connected, and yours. Not rented, not a subscription. The team you couldn't hire, running.
Priced against: less than a year of most agency retainers, for a system you own outright.
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
Additional services
Build & Manage
System Build + Management
The natural attach to Core. Ongoing health checks, a new automation each cycle, and monitoring so a vendor change never silently breaks the brand. The monthly should feel small next to what the system saves every month.
$8,000 + $1,000/month
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
Build & Manage
$8,000 + $1,000/month
System Build + Management
The natural attach to Core. Ongoing health checks, a new automation each cycle, and monitoring so a vendor change never silently breaks the brand. The monthly should feel small next to what the system saves every month.
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
A La Carte
Custom One-Off Builds
A standalone wholesale portal, a single executive, or one custom workflow. No system dependency required.
$2,500 per build
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
A La Carte
$2,500 per build
Custom One-Off Builds
A standalone wholesale portal, a single executive, or one custom workflow. No system dependency required.
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
The Atelier Package
Your Embedded AI Operation · By Application
The fully embedded tier. We run your entire digital operation alongside you. By application.
Priced against: a fractional CTO runs $8,000 to $25,000/month for part-time hours. Atelier gives you the operator, the build, and the management, and you own what's built.
From $15,000/month
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
The Atelier Package
From $15,000/month
Your Embedded AI Operation · By Application
The fully embedded tier. We run your entire digital operation alongside you. By application.
Priced against: a fractional CTO runs $8,000 to $25,000/month for part-time hours. Atelier gives you the operator, the build, and the management, and you own what's built.
Invoiced directly, paid by wire transfer. Once I have scoped your project, I send an invoice with payment details.
FIRST CALL
Not sure where to start?
A 60-minute call where I read your brand and tell you exactly what I see. The $500 goes toward your build.
The $500 credits toward any build package.
FIRST CALL
Not sure where to start?
A 60-minute call where I read your brand and tell you exactly what I see.
The $500 credits toward any build package.
Why AVANA
16 years in luxury resortwear. $15M+ sold.
Building the tools I actually use to run my showroom and my own B2B brands.
A fashion operator, not an AI consultant who found fashion
Sixteen years knowing what sells, what a buyer does after market, what a real margin floor is. That judgment is the configuration layer no tool gives you, and no competitor can fake.
$15M+ sold, and counting
Built by someone who has carried the number, not theorized about it.
Built for real use, on real brands
These are the tools I need and use, running on real stores with real orders, while competitors are still posting about it.
Relationships as distribution
A warm network of founder-led brands — the one advantage a better-funded competitor can't buy quickly.
You own it
Your wholesale platform and operating system are built for you and owned outright. Not rented, not another subscription you're trapped in. The asset stays yours.
You’ve seen the math, your new executive team,
and the price. If it’s a fit, let’s get the contract signed and start building.