Amanda Vanas

New York

I began my career in New York City, cutting my teeth in public relations alongside industry powerhouses like Kelly Cutrone at People's Revolution, and working with iconic designers including Kim Newport-Mimran of Pink Tartan and Joe Mimran, the visionary behind Club Monaco and Joe Fresh. That foundation shaped my understanding of brand, influence, and how visibility drives commercial success.

The Stage

My career then took me into celebrity PR in Vancouver, where I represented a global roster of talent including internationally renowned musicians such as Tiësto, Kaskade, and Diplo, as well as actors from cult-status series like Game of Thrones and iconic franchises such as Star Wars. That experience sharpened my instinct for cultural relevance, strategic positioning, and the power of storytelling at scale.

Fashion, the true calling

Fashion, however, was always my true calling. I returned to the industry to serve as Director at Anna Kosturova, a leader in luxury swimwear, before founding AVANA Showroom. What began as a high-touch, globally curated fashion agency has since generated over $15 million in wholesale revenue, working with leading retailers while supporting designers across sales, production, market positioning, and creative direction.

What's next

Today, I'm evolving AVANA Showroom into an AI-led wholesale agency. I'm focused on modernizing how brands scale by combining deep industry relationships with intelligent systems that improve buyer targeting, streamline outreach, and bring clarity to a traditionally opaque process. This isn't about replacing the human side of fashion, it's about enhancing it with smarter infrastructure.

My work sits at the intersection of wholesale strategy, celebrity and fashion PR, and emerging technology. I believe the future of fashion belongs to brands that are both creatively strong and operationally intelligent, and I'm building the systems to support that evolution.

I also write about where fashion and technology collide at The Tech of Fashion.