Hi, I'm Amanda.

I've spent 16 years in luxury wholesale, moving fashion brands into the world's best retailers, NET-A-PORTER, Revolve, One&Only hotels and beyond. I've sat across the table from buyers, built sales strategies from scratch, and generated over $15M+ in wholesale revenue for the brands I believe in.

But the industry is changing fast. AI is reshaping how fashion brands operate, sell, and scale and most of them don't know where to start.

So I built something for that too.

AVANA Showroom is my agency. The Tech of Fashion is where I translate what's actually worth knowing in tech and AI. AI by AVANA is how I help brands build the right systems. And Market Hitch is the wholesale infrastructure I wish had existed when I started.

Whatever brought you here — you're in the right place.

WORK WITH ME

Built for fashion brands ready to stop guessing and start building a complete AI system designed to grow your B2B wholesale pipeline and D2C revenue at the same time.

This is not a course. Not a template. Not generic advice repackaged for fashion.

This is a custom-built AI stack for your business — the tools, the agents, the workflows, and the strategy that runs your wholesale outreach, your D2C customer acquisition, your content, and your operations while you focus on the brand.

Capacity is limited. Here's why.

Every stack is built around your specific business. That takes real time and real attention. We are only taking on a small number of brands to start — and the first ones in get the best rate we will ever offer.

We're dropping the AI Stack System.

Only 10 available. Price increases as spots fill.

Claim a Founding Spot

The first 10 brands to join lock in founding member pricing — the lowest rate this system will ever be offered at, guaranteed. As spots fill, pricing increases.
After founding members, this moves to a waitlist. No timeline on when the next cohort opens.
A full audit of your current stack and revenue systems. A custom AI build across wholesale, D2C, content, and operations. Ongoing advisory as your stack scales.
Two channels. One system. Built for fashion.
You are a fashion brand founder doing wholesale and D2C without the infrastructure to run both properly. You know AI matters but have not had the time, clarity, or guidance to build it right. You are ready to move.
You are looking for a quick fix, a done-for-you content service, or a generic AI course. We only work with brands that are serious about building for the long term.

For brands ready when the next cohort opens.

Join the Waitlist

AGENCY BRANDS

Woman with long blonde hair wearing black sunglasses and a striped shirt, posing on a balcony with Parisian rooftops in the background.

AVANA Shades

Created by AVANA Showroom, after sixteen years of representing leading resortwear brands and working directly with buyers worldwide, AVANA Shades was born from a gap in the market: luxury-level eyewear without the inflated markup.

Designed with sell-through in mind, each frame pairs high-fashion aesthetics with commercial accessibility—statement sunglasses packaged to perform both on the shelf and in the customer’s hands. AVANA Shades isn’t just an accessory line—it’s a proven showroom perspective, reimagined for eyewear.

Two women wearing long beige lace dresses with ruffles standing in a desert-like setting with warm-colored walls and a small pool.

Erika Peña

Erika Peña is where resortwear becomes ritual. Designed for the fearless, the feminine, and the unapologetically magnetic, each piece is handmade in small runs, spun from luxury fabrics, and cut to billow, cascade, and command attention.

With a loyal global following and consistent retail sell-through, Erika Peña is more than gowns—she creates heirlooms that outlive seasons, move like poetry, and turn every arrival into an entrance. Crafted for women who collect stamps in their passports, not dust in their closets.

A woman in a metallic dress leaning against a marina wall with boats and water in the background.

Katia Panteli

Katia Panteli is where summer becomes second skin. Katia channels the sensuality of the Greek islands into swimwear and beachwear cut to empower, sculpt, and seduce. Crafted from luxury fabrics sourced in Italy, Spain, and Brazil, each piece moves effortlessly from shoreline to sunset.

Katia doesn’t believe in fleeting seasons. She believes in silhouettes that radiate confidence, designs that celebrate independence, and swimwear that becomes a woman’s signature. With over 295K women already drawn to her world, Katia Panteli is for the ones who don’t just chase the sun – they own it.

A woman in a long beige dress standing outside near a body of water, viewed through an open window with wooden shutters.

Kanzu

KANZU is where heritage meets haute resort. Born in Greece and inspired by the islands, the brand reimagines the traditional Doulamas uniform with a sensual, modern edge. Each piece is cut from fine cottons and silks, finished with handmade embroidery, and designed to move like the Mediterranean breeze.

Blending tradition with contemporary allure, KANZU delivers heirloom kaftans and dresses buyers know will resonate. Timeless yet relevant, these collections stand out on the rack, capture the client’s imagination, and sell through with ease.

Stylish woman in sunglasses and a bikini with a long, patterned cover-up, standing outdoors on a stone patio surrounded by trees and mountain scenery.

MONA

MONA is where myth meets the tide. Handmade in Ireland, the brand fuses intricate print-work with expert craftsmanship, conjuring a darkly surreal aesthetic that lingers like a siren’s call. Each collection captures the drama of icy seas and rugged coastlines – swim and silk that shimmer with iridescent depth and striking originality.

Already resonating with international boutiques and luxury clientele, MONA is designed for buyers seeking artistry that commands attention at retail. Each piece offers the kind of statement dressing that elevates an edit, ensuring both distinction and sell-through.

NENITA

NENITA is where silk becomes a passport. Designed for the globetrotter who turns heads without trying, each piece is cut in radiant silk, fluid in movement, and unapologetic in color – crafted for women who collect memories as fiercely as they collect stamps.

Already making waves across resort destinations and luxury boutiques, NENITA is more than resortwear – it’s an attitude. Bold, feminine, and fearless, NENITA delivers the kind of statement dressing that buyers know will move from showroom to suitcase, season after season.

A person with dark skin and short hair wears a black fringe dress with intricate embroidery, posing against a plain white background.

SĀDH

SĀDH is where tradition becomes freedom. Resortwear, ready-to-wear, and swim are handcrafted using ancestral crochet techniques, reimagined with a modern, untamed edge. Every piece feels like a second skin – timeless, tactile, and unmistakably unique.

Beloved by women who live as wanderers, dreamers, and free spirits, SĀDH is equally admired by retailers for its sell-through and loyal following. Designed for clients who collect experiences as much as pieces, each collection carries stories that translate into demand and repeat buys.