A curated showroom of the world's most coveted resortwear,
placed into the retailers that define luxury.

I've spent 16 years in luxury wholesale, moving fashion brands into the world's best retailers — NET-A-PORTER, Revolve, One&Only hotels and beyond. I've sat across the table from buyers, built sales strategies from scratch, and generated over $15M in wholesale revenue for the brands I believe in.
But the industry is changing fast, and most brands can't tell what's real from what's noise. That's why I started The Tech of Fashion — where I translate what's actually worth knowing in fashion tech and AI, and call out what's BS.
AVANA Showroom is my agency. AI by AVANA is how I help brands build the right systems. And market hitch is the wholesale infrastructure I wish I'd had — think IG for fashion brands and buyers. No influencers, no fluff. B2B discovery without the noise: real deals, real connections, real transactions.
Timeless luxury, moved with intention by Erika Peña
The Collective






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