A real audit of a $500K resort-wear brand, anonymized. Every figure is full-year 2025 store data. This is what an Ava audit surfaces and the kind of revenue most founder-led brands are quietly losing without ever seeing the number.
This is a real audit, not a sample. The brand is a $500K resort-wear label whose identity has been withheld. Every number is pulled from their live store across full-year 2025: abandonment, conversion, discount margin, data quality, retention. We show it as a case study so you can see exactly what an Ava Store Intelligence Audit surfaces, and the kind of money most brands lose quietly. Your store's version of this report is what the Done-For-You Store Fix delivers.
Before the full breakdown: the single finding that pays for fixing everything else. This is what was leaving the account every year while the store looked like it was working.
67.6% of checkout sessions were abandoned. 2,334 of 3,453 sessions that reached checkout never completed. At their 2025 average order value of ~$451, that's roughly a million dollars in revenue that reached the doorstep and walked away. A correctly sequenced recovery flow typically recaptures 5-15% of abandoned checkouts. Even a conservative recovery rate turns this into six figures recaptured annually, which is why it's the first thing Ava fixes.
Not all leaks are revenue. Some are margin, some are wasted spend, some are trust. Ava reads all of them and ranks by recoverable dollars. Here's the full 2025 picture, in order of what's costing the most.
The leaks above sit on top of a data foundation that decides whether any fix, or any AI tool, can actually work. Here's what was broken beneath the surface.
Ava doesn't score one thing. It scores everything that moves revenue. Ten dimensions, each rated 1-10 against fashion-brand benchmarks. This is the same scorecard every client receives, and the baseline every fix is measured against.
Not a to-do list. A sequence ranked by recoverable dollars and dependency. What to fix first because it returns money fastest, then what unlocks everything downstream.
The Done-For-You Store Fix cleans the foundation and fixes the highest-dollar leaks, the ones you just saw ranked. After that, Ava stays on: watching the store, preparing the next move each week, waiting for one tap to execute. The audit you're holding is what she sees on day one.