Consulting with Amanda Van As: wholesale, ecommerce and AI strategy
Are you ready to work!
I take on two clients a quarter. That's it.
Two brands get my full attention, not a slice of it split across a roster.
For those two, you get sixteen years of operating judgment and $15M in sales applied directly to your business: wholesale, DTC, collection audit and direction, Shopify, or wherever AI actually fits. Real strategy from someone who has carried the number, not theorized about it.
If you're building something serious and want that kind of focus, let's talk.
Hello.
I take on two clients a quarter. That's it.
Two brands get my full attention, not a slice of it split across a roster.
For those two, you get sixteen years of operating judgment and $15M in sales applied directly to your business: wholesale, DTC, collection audit and direction, Shopify, or wherever AI actually fits. Real strategy from someone who has carried the number, not theorized about it.
If you're building something serious and want that kind of focus,
let's talk.
What I Work On
Wholesale Strategy
Getting your brand into the right rooms. Buyer relationships, showroom strategy, order minimums, and the positioning that makes the pitch before you speak. Built on sixteen years of knowing what buyers actually want, and what makes them say no.
Wholesale Strategy
Getting your brand into the right rooms. Buyer relationships, showroom strategy, order minimums, and the positioning that makes the pitch before you speak. Built on sixteen years of knowing what buyers actually want, and what makes them say no.
DTC & Ecommerce Sales
The full channel, built right. Pricing architecture, DTC margin, customer acquisition, and the conversion gaps most brands stop too early to find. The difference between a store that looks good and one that sells.
DTC & Ecommerce Sales
The full channel, built right. Pricing architecture, DTC margin, customer acquisition, and the conversion gaps most brands stop too early to find. The difference between a store that looks good and one that sells.
Collection Design & Direction
Product that earns its price. Range architecture, seasonal planning, and the commercial instinct behind what actually sells versus what just photographs well. Direction grounded in what the market is asking for, not what trends say it should want.
Collection Design & Direction
Product that earns its price. Range architecture, seasonal planning, and the commercial instinct behind what actually sells versus what just photographs well. Direction grounded in what the market is asking for, not what trends say it should want.
Photography & Art Direction
Campaign assets that open doors. Art direction, casting, and production for imagery that moves buyers and converts online, not just in the lookbook. Visual strategy built around where the images actually need to work.
Photography & Art Direction
Campaign assets that open doors. Art direction, casting, and production for imagery that moves buyers and converts online, not just in the lookbook. Visual strategy built around where the images actually need to work.
Shopify & Store Strategy
The store as a sales tool. Catalog health, AI-readiness, conversion architecture, and the fixes that make a real difference to a buyer reviewing your site. Most brands don't know what their store is costing them.
Shopify & Store Strategy
The store as a sales tool. Catalog health, AI-readiness, conversion architecture, and the fixes that make a real difference to a buyer reviewing your site. Most brands don't know what their store is costing them.
AI Strategy
The AI layer your brand doesn't know it needs yet. From AI executives to full workflow automation. If you're ready to build the system, the full picture is at AI by AVANA.
See AI by AVANAAI Strategy
The AI layer your brand doesn't know it needs yet. From AI executives to full workflow automation. If you're ready to build the system, the full picture is at AI by AVANA.
See AI by AVANABring AI in-house.
With someone who has already done it.
Not everyone wants their operation run for them.
Some founders and teams want the capability inside the building. This is a guided program that teaches you and your team to actually use AI in your business, paired with my oversight while you roll it out, so it sticks instead of stalling after the first week.
Learn to run it yourself. Or, if you'd rather have a white glove experience, I'll run it for you.
Custom-scoped by team size and goals.
Train
Practical, hands-on sessions for you or your team: where AI fits in a fashion brand, the workflows worth automating first, and how to actually operate the tools. Built around how fashion works, not generic prompts.
Implement
We put it to work on your real store and your real data, not slideware. You build the first workflows with me, not after me.
Oversee
I stay on through the rollout. We review what is working, fix what is not, and make sure the team keeps using it after the energy of week one fades.
White-Glove Creative
You bring the vision.
I bring sixteen years of making it real.
The deepest way to work with me. For brands that want a collection built, not just advised on, and for creators with an audience who are ready to launch a line of their own. I design it, source it, and produce it with you, the same way I have moved $15M of product into the world's best retailers. Not a deck. Actual product, made to sell.
I only take a small number of these a year, by design.
This is the work I protect my calendar for.
Scoped per project. Selective by capacity.
For your brand
A full collection designed and developed end to end: line plan, design, sourcing, sampling, production. The commercial eye that decides what gets made, not just what looks good.
For creators
You have the audience, I build the product. Your own line, designed and produced properly, positioned to sell to your people and to retailers, not merch.
Private label
Branded product made for you, under your name, to a standard that earns a place in luxury retail.
Beyond Consulting
Brand Representation
We represent a curated portfolio of resortwear brands in wholesale markets worldwide. If your brand is the right fit for the AVANA Showroom, placement in our portfolio means access to our buyer network, our campaign library, and the marketing that goes to work for every stockist we sign.
By Application
Book an intro call
A 60-minute working session. I'll review your brand before we speak.
If we're aligned, we scope the engagement and the $500 applies.